战略术语：Industry Matrix：KFS.docxVIP

产业矩阵Industry Matrix—identify Key Success FactorsWithin any industry there usually are通常存在certain variables—key success factors—that a company’s management must understand in order to be successful. An industry matrix产业矩阵summarizes the key success factors关键成功因素that face a particular industry.Industry MatrixKey success factorsWeightCompany ACompany BRatingWeighted scoreRatingWeighted score123456Totals1.00Source: T. L. Wheelen and J. D. Hunger, Industry Matrix. Copyright 1997 by Wheelen and Hunger Associates. Reprinted by permission.As shown in above table, the matrix gives a weight for each fac