战略术语：Industry Matrix：KFS.docx

产业矩阵Industry Matrix—identify Key Success FactorsWithin any industry there usually are通常存在certain variables—key success factors—that a company’s management must understand in order to be successful. An industry matrix产业矩阵summarizes the key success factors关键成功因素that face a particular industry.Industry MatrixKey success factorsWeightCompany ACompany BRatingWeighted scoreRatingWeighted score123456Totals1.00Source: T. L. Wheelen and J. D. Hunger, Industry Matrix. Copyright 1997 by Wheelen and Hunger Associates. Reprinted by permission.As shown in above table, the matrix gives a weight for each factor给每一个因素一个权重based on how important that factor is to the future of the industry. The matrix also specifies how well various competitors in the industry are responding to each factor.The industry matrix can be expanded to include all the major competitors within an industry simply by adding two additional columns for each additional competitor.Steps to generate an industry matrixTo generate an industry matrix产业矩阵using two industry competitions (Called A and B), complete the following steps for the industry being analyzed:In Column 1__Key Success FactorsList the8 to 10 factors that appear to determine current and expected success in the industry.In Column 2__Weight:Assign a weight to each factor 给每一个因素分配一个加权值from1.0(Most important) to0.0 (Not important) based on that factor’s probable impact on the overall industry’s current and future success. (All weights must sum to 1.0 regardless of the number of factors.)In Column 3__Company A Rating:Examine a particular company within the industry, for example, Company A. Using your best judgment, assign a ratingto each factor给每个因素分配一个等级级别 from 5.0 (outstanding) to 1.0 (poor) based on how well that company is currently dealing with each key success factor.In Column 4__Company A Weighted ScoreMultiply the weight in Column 2 for each factor times its rating in Column 3 to obtain that factor’s weighted score加权分数 Company A. This results in a w