乳山市滨海旅游开发研究.docVIP

学校代码：12331 学 士 学 位 论 文 威海乳山市滨海旅游资源开发研究 姓 名： 学 号： 指导教师： ： 专 业： 完成日期： 年月日  摘 要 随着滨海旅游迅猛发展，许多具有一定滨海旅游资源、开发程度不高的滨海旅游区纷纷加快了滨海旅游开发建设的步伐，这类区域既有明显的后发优势，也面临着激烈竞争的挑战，加强滨海旅游区资源开发研究是一个重要紧迫的现实和理论课题。本文以山东省乳山市滨海新区为例，分析了乳山市滨海旅游资源的概况和优劣势，以及乳山市滨海旅游资源的开发现状。通过对乳山当前旅游形象的研究分析发现旅游者旅游需求与旅游经营者经营目标不相适应的部分，从而找出乳山在旅游资源开发方面存在的问题，结合相关文献和社会调查给乳山市滨海旅游的未来资源开发提出具体的展示对策，突出资源特色，瞄准市场需求，深挖文化内涵，加强环境保护，走可持续发展道路，最终实现定位目标。 关键词：旅游资源开发；滨海旅游；乳山市 Abstract With the rapid development of coastal tourism, many coastal recreational areas which have certain coastal tourism resources and have much room to develop have accelerated the pace of coastal tourism development and construction, this kind of area have obvious advantages, but it faces some challenges of fierce competition, strengthening the coastal tourism resources development research is an important theoretical and practical subject urgent.The paper takes Binhai New Area of Rushan city of Shandong province as an example, not only analyzes the general situation of seaside tourism resources in Rushan city as well as its the advantages and disadvantages, but also describes the present situation of the coastal tourist resources exploitation in Rushan city. Through analyzing the image of current Rushan tourism , we find that tourist demand of tourists does not adapt to the target of tourism operators, so as to find out problems of tourism resources development in Rushan, according to the relevant literature and questionnaire survey to put forward specific countermeasures for the future coastal tourism resource development of Rushan, stressing the characteristics of resources, aiming at market demands, digging the cultural connotation deeply, strengthening environmental protection and taking爐he爏ustainable燿evelopment爌ath, finally realizing the locate target. Key words: Tourist resource development; Coastal tourism; Rushan City 目 录 第