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A Simple Model of Herd Behavior
Author(s): Abhijit V. Banerjee
Source: The Quarterly Journal of Economics, Vol. 107, No. 3 (Aug., 1992), pp. 797-817
Published by: Oxford University Press
Stable URL: /stable/2118364
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THE
QUARTERLYJOURNAL
OF ECONOMICS
Vol. CVII August 1992 Issue 3
A SIMPLE MODEL OF HERD BEHAVIOR*
ABHIJIT V. BANERJEE
We analyze a sequential decision model in which each decision maker looks at
the decisions made by previous decision makers in taking her own decision. This is
rational for her because these other decision makers may have some information
that is important for her. We then show that the decision rules that are chosen by
optimizing individuals will be characterized by herd behavior; i.e., people will be
doing what others are doing rather than using their information. We then show that
the resulting equilibr
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