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A Logit Model of Brand Choice Calibrated on Scanner Data
Author(s): Peter M. Guadagni and John D. C. Little
Source: Marketing Science, Vol. 27, No. 1, Classic Hits (Jan. - Feb., 2008), pp. 29-48
Published by: INFORMS
Stable URL: /stable.
Accessed: 03/09/2014 21:40
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Marketing Science 29-48 infjffiUl
Vol.27, No. 1, 2008,pp.
January-February
08 2701 0029 doi 10.1287/mksc.l070.0331
issn 0732-2399eissn 1526-548X 1 1
1 1
©2008 INFORMS
A Logit Model of Brand Choice
Calibrated on Scanner Data
Peter M. Guadagni
BonanzaStreet Walnut California
Books, Cr
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