移动创造贴身营销空间（Mobile creates personal marketing space）.docVIP

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移动创造贴身营销空间（Mobile creates personal marketing space）.doc

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移动创造贴身营销空间（Mobile creates personal marketing space）

移动创造贴身营销空间（Mobile creates personal marketing space） Instant, interactive and personalized, mobile media has become the best channel for the dissemination of new and different information content with three incomparable advantages. The successful combination of mobile marketing and traditional marketing can help companies win in the differentiated battlefield. However, in China, mobile marketing is still in a lower level of development. The game has just begun! Annual innovation case: NOKIA + Myth: precise and interactive selling power It was on a Friday afternoon that Li Ming, who worked for a foreign company in Beijing, kept on waiting for the coming weekend. Because he has already made an appointment with his girlfriend to go to see the upcoming blockbuster myth. And the two tickets for the new century cinema in Beijing are in his hands. On Wednesday, he received an MMS in the background of MMS: online treasure hunt, NOKIA mobile phone or movie ticket! After browsing the relevant WAP, he took part in the event as a cue and won two tickets. The film is really good. After the movie, Li Ming in the car through the mobile phone and Internet browsing information related to the NOKIA 6101 (the mobile phone MMS before Jack and in movies had occurred), because he felt that for a new mobile phone. Thats exactly what NOKIA expects as an example of a successful marketing audience. In this example, mobile marketing is like salt, and a complete and perfect integrated marketing campaign with the help of mobile marketing is enough. In this year, the main strategy of NOKIA Chinese marketing is and the blockbuster cooperation, from the A World Without Thieves, three fork to the myth. In each of these cooperation, mobile marketing is indispensable. According to the survey, 18~30 year old young consumers, for mobile phone BANNERS advertising has a strong click performance. Take no thief in the world as an example, according to Tang Li, senior manager of air communication media cente