移动应用广告是最强的效能广告!管理（Mobile app ads are the most effective ad management!）.docVIP

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移动应用广告是最强的效能广告!管理（Mobile app ads are the most effective ad management!）.doc

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移动应用广告是最强的效能广告!管理（Mobile app ads are the most effective ad management!）

移动应用广告是最强的效能广告!管理（Mobile app ads are the most effective ad management!） Mobile advertising is mobile devices (mobile phones, PSP, tablet computers, etc.) access to mobile applications or mobile pages displayed advertising, usually with pictures and text in two forms. Mobile advertising is very much like the ad alliance of Internet advertising (represented by Adsense), and Google distributes the advertising delivered by many advertisers through the Adsense advertising platform to the small and medium-sized websites where Adsense advertising code is placed. Mobile advertising is represented by AdMob (AdMob has been acquired by Google and will probably integrate into AdSense for mobile in the future). There are currently two major forms of mobile advertising, AdMob and IAD (Apples own advertising platform). Admob doesnt seem so elegant now, mainly by embedding banner (banners) in its application, and clicking on the ads opens it through the browser. IAD inherits the apple elegant, not open a browser, directly display in the application of cool advertising. The advantage of mobile advertising is positioning. According to a report by an American Research Institute, location related ads can effectively increase advertising hits, or even reach 50%, although this data may be too high, but 10%-20% is reasonable. You know, Internet advertising in the most accurate search advertising hits rate is only 2-3%. The evolution of mobile devices has led to the evolution of mobile advertising. - global brand networks - mobile advertising has shifted dramatically from small text and banner ads to more sophisticated forms. Some mobile ads, for example, use mini games, interactive gadgets and contests to grab users eyeballs, while others offer special privileges to show their advantages, depending on where they are. Although mobile advertising novel emerge in an endless stream according to the latest survey, however, there are 60% mobile phone users within a week at least one click adver