从秀域的成长看企业如何发育平台型战略（How to develop a platform strategy from the growth of xiu）.docVIP

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从秀域的成长看企业如何发育平台型战略（How to develop a platform strategy from the growth of xiu）.doc

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从秀域的成长看企业如何发育平台型战略（How to develop a platform strategy from the growth of xiu）

从秀域的成长看企业如何发育平台型战略（How to develop a platform strategy from the growth of xiu） How to develop a platform strategy from the growth of xiu Bai gang/bi shang heng zhiben enterprise growth research institute/wen Becoming the leader of the value chain, the first model, is to become the platform type value chain organizer. This pattern is essential to a strategy that affect customers, through a service to become a category demand service platform, and then integrate with other services or content, become a comprehensive service platform, and then build on the industry value chain control power. A platform strategy is developed Enterprise strategic transformation and upgrading of platform type, is gradually on the value chain of a certain link development ability for the user, and then into the users value chain, to provide more new application service or product, so as to realize the new strategic leap. So how did the new value chain come into being? In the real world, how can enterprises gradually exert force on a key issue, thus enabling enterprises to develop new strategies from quantitative change to qualitative change? Only through careful analysis of actual cases can we show the vitality value of the theory and help us understand the theoretical details so that the theory can be used by us. The strategy or model, in fact, is gradually developed through marketing to create customer value, which is the main theme of Mr. Bao zhengs latest thoughts. From the case of show domain enterprise, we will analyze this process deeply! Public data shows, show domain by ms xiao-ning li founded in April 2005, now has developed into a more than ten thousand employees and almost a thousands nationwide Chinese beauty chain stores, advertising on its web site is mainly lose weight. However, why did the show grow so fast in such a short period of time that it would be the first in the industry to surpass many familiar enterprises in the country and will achieve greater leap-forward devel