如何解决企业营销问题,扩大市场需求（How to solve the marketing problem and expand the market demand）.docVIP

如何解决企业营销问题,扩大市场需求（How to solve the marketing problem and expand the market demand） Guide language: all the problems of the enterprise are ultimately a marketing problem, the marketing is done, nature will have customers, can do big and strong! From the school of economics and management of tsinghua university. How to solve the marketing problem? Analyze the causes of the problem first: Effective marketing is one of the important problems, every enterprise faces is called problem, because in this era of daily competition, sales more and more difficult, the difficulty of the enterprise profit also increased, and can make products better, more influence, gain more income became enterprise must face and optimization problems. At present, the problems faced by enterprise marketing are as follows: First, the marketing concept of enterprises has not changed. In the era of deep-seated planned economy, some state-owned enterprises still adhere to the traditional production concept, product concept and marketing concept to the buyers market. Even in a lot of private enterprises, this phenomenon also abound, enterprises with the very traditional ways of all sales activities, personal capacity effectively, and subsequent work didnt of choose and employ persons the sea tactical gain market share. There is no real change in marketing concepts. Second, there is no emphasis on customer demand and the product has no competitive advantage. Tend to enterprise own point of view or product design to measure the customers requirements, with previous experience and the viewpoint of thought design products, also in the design of the product sales model, ignoring the customer demand, there is no real market research and evaluation of customer satisfaction, etc. The product design also has no unique selling point, which can not arouse consumers attention and desire. Thirdly, the absence of high-level marketing management leads to the inability of other departments outside the Marketing Depar