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强生增长背后的管理哲学(Managementphilosophybehindj
强生增长背后的管理哲学(Management philosophy behind jj growth)
The management philosophy behind jjs growth
Many families in Chinas big cities have known the brand since the birth of the baby. The supermarket shelves in the daily necessities are also the starting point for jj to enter thousands of homes. But consumer goods are just one of the three main businesses of jj, and jj has pharmaceuticals and medical equipment. In 1985, jj was founded in xi an, Chinas first joint venture. In 1994, Johnson Johnson medical entered China and became one of the most significant growth in jjs three major business areas. But xie wenjian, President of Johnson Johnson medical China, has a different understanding of growth.
Twelve years ago, Mr. Xie joined Johnson Johnson as sales director for the China regional blood glucose meter. In September 2006, xie wenjian was appointed President of jjs medical China based on his outstanding performance and deep understanding of the medical industry. In office, the first thing Xie Wenjian dont talk about their sales strategy, also do not talk about marketing, but with the company more than 40 executives, draw up a first draft of Johnson Johnson medical China vision. After the first draft was announced, he launched every individual to participate in the discussion.
What are we going to do? How will we develop in China in the future? We need to give our employees a good explanation. The employee can see from the process of self-development and value realization, said xie. the company is going to be the path to the future of China. Not all employees are fit to grow in this business, Mr. Xie says, and he needs employees who are aligned with our values and with whom we have common ideals.
The discussion was so heated that management began to refine the content, and each of the key words adopted a unified definition. The picture is simple, but its clear. No matter what you do, no matter what department you are in, every employee understands and defines the
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