透析电子商务的新兴商务模式移动商务(上)（The emerging business model of dialysis e-commerce mobile commerce (top)）.docVIP

透析电子商务的新兴商务模式移动商务(上)（The emerging business model of dialysis e-commerce mobile commerce (top)） Mobile commerce is essentially the category of e-commerce and information commerce, which is a new business model that emerges from technological development and market changes. Because of the relevance of mobile commerce and telecommunication services, it is different from wireless commerce in many aspects such as business model and business income point. Mobile commerce will become the new field of e-commerce growth in China and the new industry in the next five years. Compared with traditional e-commerce, mobile commerce can really enable anyone to get the information and services of the entire network at any time and at any place. Compared with traditional e-commerce, mobile commerce has a broader development space, because it can use the latest mobile communication technology to derive a more valuable business model. The concept of mobile commerce is derived from traditional e-commerce, but it cannot simply be regarded as the expansion of traditional e-commerce. The difference between mobile commerce and traditional e-commerce lies in the mobility of its service objects, the immediacy of service demands, and the convenience of service methods. Mobile commerce can provide services PIM (personal information service), banking, trading, shopping, location-based service (lo-cation based service), entertainment, etc. At present, China mobile has launched mobile banking, mobile phones to fry, lottery tickets, GPS location services, mobile OA, UM (unified message service), PIM (personal information management), wadden (wireless advertising) and other mobile commerce services. Mobile commerce involves the service provider analysis Mobile commerce business model involves the mobile network operators, network equipment providers, mobile terminal provider, content providers, such as the participants to mobile users as the center, dominated by mobile network operators, under certa