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118 Harvard Business Review November 2010 The Globe photography: Stefano G. Pavesi/Contrasto/Redux The surprising global success of Spanish companies proves the value of good old-fashioned networking. by Mauro F. Guillén and Esteban García-Canal Countless companies from emerging economies hesitate to jump into international markets— especially those in the developed world— because they see themselves as hopelessly flawed. While many are every bit as savvy and profit-oriented as traditional multinationals, they’re painfully aware that they don’t have cutting-edge technologies, dominant brands,