体验经济时代（Experience economy era）.doc

体验经济时代（Experience economy era） When everyone found out that the world was flat, they began to exclaim about the coming of the economy. Experience economy coming At DELL headquarters, there is a slogan on every wall of the office: customer experience: take it.. Not only that, DELL even believes that customer experience is the next battleground in competition.. The so-called customer experience is the sum of customer and enterprise products, personnel and service process interaction. Experience economy is customer participation in the economy, refers to the focus of enterprise services, with commodity as the carrier, to create value for the consumer of heartache feel, from the point of view of life and situation, creating a sensory experience...... Advertising war, the price war, the channel war had bloody competition in 2006 China household electrical appliance enterprises of the wind and rain, some home appliances giant found to have long-term core competitiveness, competition idea to product design as the core of the breakthrough strategy. Observers here told reporters, with the purchase behavior of consumers rose to the experience economy era, China appliance enterprises began to carry the banner of product design, and as a representative, marking the China home appliance industry is entering the era of creative competition. Design is a new competitive weapon for home appliance industry China made news reporter observed the domestic appliance market over the past year The phenomenal success of Apple Corp, the word experience by the academic and business circles into the consumers perspective, consumer experience power has prompted us to re-examine the meaning more than experience marketing broad experience economy. Maybe you are in industrial manufacturing, you may be involuntarily primary products, squeezing suppliers, intermediaries, outsourcing, process optimization, in order to reduce the cost, so as to more effectively with products as the center to carry out