创新工场汪华互联网如何做流量 做用户做产品（Innovation workshop Wang Hua how do the Internet traffic users do the product）.docVIP

创新工场汪华互联网如何做流量 做用户做产品（Innovation workshop Wang Hua how do the Internet traffic users do the product） Innovation workshop Wang Hua: how do the Internet traffic users do the product? Editors note: This article is from the Creative Workshop partner Wang Huas blog. Do flow essentially is to do user, do product. Do flow, do not once and for all users, must be a motorized, persistent, long-term operation. Why do traffic? First of all, to do traffic, in essence, do the user, do the product. Its not a matter of hiring a few kids, spending money on advertising, or hiring several business operations to solve problems automatically. In essence, the need for CEO, product managers themselves to think, and there are actually a lot of errors. It is a mistake, simple red indicators. In the Internet Co, whether it is a video site or financial websites, often put some nude breasts, this popular title in the network, the flow guide to your own website. They put in a lot to boost their websites recent operating targets. But does this really mean substantial results? It sounds simple enough to be forgotten at the executive level. In fact, the promotion of the Internet, including the promotion of some time ago to buy the site, 80% or even 90% of the money out of money meaningless. Another mistake is to ignore the product. Product, user acquisition and operation are actually three in one. Many products origin of the founder, believe that as long as the product itself is ready, and then promotion is very simple. Traffic actually is how products reach users, which is as important as the product itself, and also a product issue. For example, Zynga, his early game itself before and there is no difference, but it is the first batch of good use of the Facebook of the game reached the blue ocean. New users from the core game player users reach the method itself can become great innovation. The second basic question is when to start spending money to get users. Most methods of doing traffic actua