千万别站到消费者立场上去!（Never stand up to consumers!）.docVIP

千万别站到消费者立场上去!（Never stand up to consumers!） Dont stand up to the position of consumers -- consumer advertising and idealism materialism: is not a game, but a trick advertising rookie are today already know the starting point and destination of modern advertising is the consumer. In modern advertising, who does not care about consumers is not caring about their own pockets. So, for a while, how to pay attention to and please the consumers, how to do well with the consumers has become the most important thing that the advertiser pays close attention to. One hundred years of Mccann repeatedly declared: stand up, even the Taiwan consumers stand advertising prawn Mr Huang Wenbo admitted: advertising is a kind of game, it is generally required to please the consumer electronic chicken please fate, that is not for fear of the game. And write the first modern advertising white paper - advertising game. We do not deny that advertising has direct contact with consumers, but remember that advertising must not stand up to consumers. Advertisers spend not to let people pleasing consumers, and consumers together to play the rubber band or hopscotch , they spend money on advertising to the sales, consumers do not let you lead the game. What is a game? The game is for people to play entertainment, the ultimate goal of the game is entertainment. At the same time, the game requires both participants must comply with certain rules of the game, in accordance with certain steps and methods of activities. This is the premise of the game. Only in this way can we ensure the entertainment of the game. In addition, some games also include competitive factors, and winning is also one of the goals of the game. But even competitive games must follow the rules of the game, and the rule is to ensure that both sides of the game have a chance of winning. In other words, the end of the game, who can guarantee their victory. In short, fairness is the basis of the rules of the game. As the master and