只有创新才有光明（Only innovation can make light）.docVIP

只有创新才有光明（Only innovation can make light） Only innovation can make light. (date: October 31, 2003) Innovative mechanisms and culture, changed the dairy now, determines the bright future. Celine Wei In the early morning of each golden hill, a small glass bottle was taken from the milk box at the door which was probably the impression made by the fresh milk ten years ago. Just twenty-four hours of the shelf life of the product, has been tied China liquid milk consumption space, was opened in 1995 (the predecessor of Shanghai Bright Dairy Milk Company) innovation of production little house milk. The use of roof carton packaging, and cold chain operation, pasteurized milk can be extended to preserve the period of nearly 10 times, while the preservation of milk has also been able to enter the supermarket, in the face of more consumers. Small house innovation motivation is simple: let more ordinary people can drink fresh milk, the practice is very simple: learn from abroad and learn a popular consumer mature products. For the bright dairy industry evolved from the state-owned enterprises, the imitation and innovation encountered obstacles and conflicts, because the Chinese consumption habits and the inertia thinking of state-owned enterprises are particularly thorny. The consumption of fresh milk and liquid milk accounted for more than 80% in Britain, America, Australia and Canada and other western countries, is recognized as the retention of nutrients of milk in the greatest degree, and the first day it listed in Shanghai a total of only sold 18 boxes. Everybody says how to do this, every day even washing pipe water more than these money.. Whats more, they cant be sold in supermarkets for more than a few days, and these milk products are destroyed and destroyed. Wang Jiafen, chairman of the board, admitted that there was a lot of pressure in the company, and the opposition even thought the Chinese didnt need fresh milk at all. And she insisted: people go to the supermarke