地方文化资源与创意经济发展——以浙江宋城集团为例（Local cultural resources and the development of Creative Economy a case study of Zhejiang Songcheng group）.docVIP

地方文化资源与创意经济发展——以浙江宋城集团为例（Local cultural resources and the development of Creative Economy a case study of Zhejiang Songcheng group） This article is contributed by xajdzhek Pdf documents may experience poor browsing on the WAP side. It is recommended that you first select TXT, or download the source file to the local view. 2008 issue ninth No.92008 Zhejiang Social Sciences ZHEJL to NG SOCIAL SCIENCES September 2008 Sep., 2008 Local cultural resources and the development of creative economy Taking Zhejiang Songcheng group as an example Mouth Xu Fenglan Abstract local cultural resources developed based on cultural and creative industries is an important part of the creative economy. Based on the analysis of local cultural resources and creative economy integration mechanism, this paper takes Zhejiang Songcheng group as an example, to explore the full use of the Southern Song Dynasty Hangzhou mining resources of historical culture and modern urban leisure culture resources, successful experience to promote the development of creative economy in Hangzhou, and puts forward to improve the local cultural resources and creative fusion economic development policy recommendations. Keywords local cultural resources and creative economic integration of Songcheng group Author Xu Fenglan, Vice Dean, associate professor, School of management, Zhejiang University of Media and Communications. (Hangzhou 310018) Creative enterprises have a common characteristic: rooted in one or several creative resources, providing high value-added products or services. In these creative resources, local culture resources is an extremely important part. Therefore, how to effectively use and development of local cultural resources, promote the development of the creative economy. It has become a common concern of local government and creative enterprises problems. Based on the Zhejiang Songcheng group as an example, to explore the fusion mechanism and mode of development of local cultural resources and