2008年第三季度跨国公司社会责任缺失初选案例（Case study of lack of social responsibility for multinational corporations in the third quarter of 2008）.docVIP

2008年第三季度跨国公司社会责任缺失初选案例（Case study of lack of social responsibility for multinational corporations in the third quarter of 2008） Series of topics: 2008 China Marketing Data collation: this reporter Jia Jingjing Editors note: A well-known public relations company recently released a survey, in the economic and product crisis environment, consumers are not only concerned about the quality of the product, but more concerned about whether the product or brand is associated with good deeds. In the survey, as many as 90% of Chinese consumers insist that it is important to buy socially responsible products or brands even in a depressed economy. When it comes to quality brands, consumers prefer that these brands are produced by companies with a good sense of public purpose, which are far more powerful than economic considerations. Thus, even in the context of the current global financial crisis, the implementation of social responsibility is still an important issue for enterprises. For further research, analysis of multinational companies to fulfill their social responsibility status, achievements and problems of systematic summary of civil practice behavior of multinational corporate enterprises, promote multinational companies to take this serious review and summary of their performance, following the September 4th, December 4 Japanese newspaper in transnational corporations social responsibility version were published first and in the second quarter of multinational companies the lack of social responsibility of primary cases, 12 cases today published a lack of responsibility in the third quarter, 12 cases in the fourth quarter of next month will appear. After the publication of the 48 primary cases of the absence of social responsibility of transnational corporations in 2008, this newspaper will jointly carry out online voting and expert evaluation activities jointly with a number of media such as Sina, Xinhua, Sohu and finance. The final selection of the ten cases of