2008酒店营销计划（2008 hotel marketing plan）.docVIP

2008酒店营销计划（2008 hotel marketing plan） I. target market analysis and forecast 1. Market analysis and forecast Area in recent years with the completion of the provincial government departments at all levels, the municipal government office building, international exhibition center put into use, advanced, luxury residential area nearby have been delivered to the owners, the district business activity, rapid economic development, the hotel industry is very good, in the city?? The hotel occupancy rate and average room rate are the highest. Now the situation is less four high star hotel, four star hotel only Regal Plaza Hotel, another design according to five star hotel standard and three four - star hotel standard design of the hotel can be the fastest in 2008 June completed the trial operation, the rest of the three-star hotel, resist, stalls and entertainment companies, about 140, from the market perspective, and now in the resist hotel market has become increasingly saturated, high star hotel within two years, the competition is not fierce, can easily adopt various measures stable source. 2 competitor analysis For each hotel, every hotel of the same grade is its own competitor, even some different grades of hotels have become potential competitors, but from the current situation, in? District, even in this city is called the companys competitors, not in the citys five five star hotel, but the nearby four star Regal Plaza Hotel and Ginza without comment star Residence Internazionale guild hall. The grand Regal Plaza Hotel is a standard of five star hotel, opened at the same time as this hotel. It is rated as a four star high star hotel. The hotel is the avant-garde entertainment industry and a more varied diet flavor, the use of the Internet for marketing, has won the regional luxury residential area wealthy business people, Hongkong, Taiwan and Southeast Asia overseas Chinese businessmen. The hotel has the advantage of the entertainment industry and the diet, the hote