nba与中国篮球（NBA and Chinese basketball）.docVIP

nba与中国篮球（NBA and Chinese basketball） NBA and Chinese basketball NBA walks into China The relationship between NBA and China basketball first began in 1979, when Weiss Unseld (Wes Unseld) and NBA champions Washington Bullets to Chinese, were two exhibition games and Chinese national basketball team. And after three Chinese players joined the NBA, the NBA tournament was broadcast all over China through 14 Chinese TV stations, while NBA also held fan events in China many times. NBA China 2004 will also be held in October 14th and October 17th at the 11333 seat Shanghai stadium and the 17903 seat Beijing capital stadium. All two venues will be renovated before the game. The popularity of NBA in China According to the Asia Market Intelligence (AMI) survey conducted in March 2003, aged 15 to 24 year old men, 75% are NBA fans; aged between 15 to 24 years and 15 to 64 year old all the people there were 58% and 43% NBA fans. AMIs survey also shows that NBA is their favorite sport league for all ages between the ages of 20 and 29. Basketball is a favorite sport for people aged between 10 and 35 in China, according to a nationwide survey conducted by Zero Point in September 2002. Television broadcast In the 2004-05 season, CCTV China (two sets and five sets of events and programs) and 13 local television stations including Anhui TV, Beijing TV, Fujian TV, Guangdong TV, Hebei TV, Hubei TV, Liaoning TV, Shaanxi TV, Shandong TV, Shanghai TV, Sichuan TV, Tianjin TV and Zhejiang TV will broadcast NBA. In addition, Guangdong radio and satellite TV sports will also broadcast NBA events and programmes. Localization NBA programs in China include Shanghai TV, Beijing TV, Shandong TV, Fujian TV, Guangdong TV and Tianjin TVs teen basketball magazine. During the 2004-05 season, NBAs television partners will play eight matches a week in China, with more than 280 games in total during the season. In the 2003-04NBA season, the number of NBA viewers in China totaled 1 billion. CCTV first playe