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Steve Jobs：A genius departs??史蒂夫·乔布斯：天才涅槃 The astonishing career of the world’s most revered chief executive世界最受尊崇的首席执行官令人震撼的职业生涯 IT WAS always going to be a hard act to follow. On October 4th Apple staged a press conference to launch its latest iPhone and other gadgets. Tim Cook, the computing giant’s new chief executive, and his colleagues did a perfectly competent job of presenting its latest wares. But it was inevitable that comparisons would be drawn between Mr Cook’s understated approach on stage and that of Steve Jobs, his predecessor, whose sense of showmanship had turned so many Apple product launches into quasi-religious experiences. The news the following day that Mr Jobs had finally died following a long battle with cancer turned the feeling of disappointment into one of deep sadness 大师的后继者注定要相形见绌。10月4日，苹果举办媒体发布会，推出其最新版的iPhone及其他设备。这家计算机巨头的新首席执行官提姆·库克（Tim Cook）联同他的同事们非常称职地完成了最新产品的发布。然而，人们难免要将库克先生在台上低调的表述方式与其前任史蒂夫·乔布斯（Steve Jobs）所具有的将众多苹果产品发布会变幻成为近乎宗教仪式的强大展现力进行比较。而次日关于乔布斯先生在与癌症长期抗争之后去世的消息则将失望的情绪演化成为一抹深深的哀伤 Many technologists have been hailed as visionaries. If anyone deserves that title it was Mr Jobs. Back in the 1970s, the notion that computers might soon become ubiquitous seemed fanciful. In those days of green-on-black displays, when floppy discs were still floppy, he was among the first to appreciate the potential that lay in the idea of selling computers to ordinary people. More recently, under his guidance,Apple went from being a company on the brink of bankruptcy to a firm that has reshaped entire industries and brought rivals to their knees. Rarely incorporate history has a transformation been so swift. Along the way Mr Jobs also co-founded Pixar, an animation company, and became Disney’s biggest shareholder. ? ? 很多科技人员都被称作具有远见卓识。如果说有谁是当之无愧的，那就是乔布斯。回首20世纪70年代，那时候计算机很快会走入千家万户的信念看似是一个空想。当电脑显示还处在黑底绿字的时候，当软盘还是软塌塌的时候，他就已站在深信要将计算机卖到寻常百姓家的先驱者行列中。若干年后，在他的引领下，苹果从一个处于破产边缘的公司一跃成为重塑整个行业、让竞争者臣服的黑马。在公司发展史上，能够实现如此迅速的转变实属罕见。其间，他还与别人共同创建了皮克斯动画公司，并成为迪士尼的第一大股东。