白酒分销渠道分析（Liquor distribution channel analysis）.docVIP

白酒分销渠道分析（Liquor distribution channel analysis） The role of 1.1 channels? Warehousing logistics refers to all activities related to receipt, warehousing and distribution of raw materials to the manufacturing process. Operations include all the work of converting raw materials into final product forms. These activities completed by enterprise marketing channels are three major components of the value chain. See below:? 1.. Delivery logistics. Activities related to customer collection, warehousing and physical distribution, such as order processing, warehousing, transportation and delivery plans. ?? 2. marketing and sales. A range of related activities such as marketing research, personal selling, advertising and promotion, pricing negotiations, and information about obtaining customer needs and persuading them to buy Sentenced. ?? 3. services. Maintenance activities related to providing services to promote or maintain product value, such as installation, maintenance, training, parts supply and product commissioning. ?? This is the three major source of cost and competitive advantage. They can be done by producers, independent intermediaries (such as wholesalers, agents or retailers), or, more often, both. Managers decide how to organize these activities as a basic strategic decision that will have an important impact on future business. The results can come from management decisions about which activities can be considered as core competencies of the enterprise. What activities need to do better than others? Activities that are not regarded as core should be assigned to third parties with professional skills. There are many reasons why logistics, marketing, and service tasks are often more effective or efficient than manufacturers. The efficiency of intermediation derives from differences in division of labor as defined in the term professional vocabulary. Most manufacturers produce only one or a limited number of products. Customers need a wide range of products and