康必得健康乐园系列活动营销策划书（The book marketing planning kangbide health paradise series of activities）.docVIP

康必得健康乐园系列活动营销策划书（The book marketing planning kangbide health paradise series of activities） The book marketing planning kangbide health paradise series of activities Plan outline Based on the analysis of market conditions and kangbide in marketing of 4P, put forward the kangbide health Paradise Series goal and the concrete operation scheme. The main goal of this kangbide health paradise: the kangbide POS game and game two kangbide sales points for 4 months, changes in the overall situation of the retail terminal kangbide backward, so that the overall image of the terminal kangbide get a big promotion. There is an obvious increase in single point sales. The whole activity is divided into five parts: plan, control, carry out, carry out and evaluate. It is divided into three stages of implementation. The other OTC with promotions, from around the OTC department according to the local conditions according to the market department to make the time of reporting, to ensure the diversity and continuity of work kangbide terminal. Situation analysis I. market environment: With the cold medicine of intense competition in the market, cold products more and more, in the city within the city: a general store there are 100 kinds of B pharmacies are 60-70, C have 20-30; in the peripheral market varieties relatively much less: general pharmacies are 30-40 class A, class B drug store 10-20. With the breakdown of the market competition, cold medicine production enterprises compete in the market terminal is vying to show local brands relative advantage. Market terminal competition for the importance of cold medicine manufacturing enterprises have risen to the relationship between enterprises can develop or even life and death status. It can be said: cold medicine has no market terminal advantage, she will never become a market leader.. Two. Product analysis: Kangbide the current market share of around 90%, the recommended rate is almost zero, consumers named in the purchase rate and th