供应链管理—英文课的件3.pptVIP

Part IBuilding a Strategic Framework to Analyze Supply Chains;The goal of part I is to provide a strategic framework to analyze the design, planning and operational decisions within supply chains. ;CHAPTER 2 SUPPLY CHAIN PERFORMANCE ACHIEVING STRATEGIC FIT AND SCOPE;2.1 COMPETITIVE AND SUPPLY CHAIN STRATEGIES ;To see the relationship between competitive and supply chain strategies, we start with the value chain for a typical organization.;The value chain in a company;To execute a companys competitive strategy, all these functions play a role,and each must develop its own strategy (what each process or function will try to do particularly well). ; The value chain emphasizes the close relationship between the functional strategies within a company. Each function is crucial if a company is to satisfy customer needs profitably. Thus, the various functional strategies cannot be formulated in isolation. They are close interwined and must fit and support each other if a company is to succeed.;2.2 ACHIEVING STRATEGIC FIT;All processes and functions that are part of a companys value chain contribute to its success or failure. These processes and funcions do not operate in isolation; No one process or function can ensure the chains success, failure at any one process or function may lead to failure of the overall chain. ;Keys link to a companys success or failure; A company may fail either because of a lack of strategic fit or because its overall supply chain design, processes, and resources do not provide the capabilities to support the desired strategic fit. If aligning the supply chain design and all of the core functional strategies with the overall competitive strategy is not achieved, conflics arise between different functional goals within the firm, or between the goals of different supply chain stages. Such conflicts result in different functions within the firm and stages across the supply chain targeting different customer priorities.;How is strategic fit