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- 2017-07-29 发布于浙江
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Marketing attribution es of age - Criteo（营销时代Criteo归因）
Marketing attribution
comes of age
Real-life insights from advertisers
A Criteo white paper
September 2013
Contents
Foreword by Eric Eichmann, Chief Revenue Officer, Criteo 1
Executive summary 2
About this white paper 3
Marketing attribution: a few definitions 4
Attribution models explained 5
High hopes for marketing attribution 6
Attribution ecosystem trends: blurred lines 7
Infographic: the attribution ecosystem 2013 8
Interview: Gagan Kanwar, Director of Partnerships and
Research, Marin Software 1
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