张云春《数据挖掘》Chapter 1 intro.pptVIP

* Data Mining: Concepts and Techniques * 1.4 Data Mining Functionalities (2) Concept description: Characterization and discrimination Generalize, summarize, and contrast data characteristics, e.g., dry vs. wet regions Association (correlation and causality) Frequent itemset, frequent sequential pattern, frequent structured pattern Multi-dimensional vs. single-dimensional association age(X, “20..29”) ^ income(X, “20..29K”) à buys(X, “PC”) [support = 2%, confidence = 60%] contains(T, “computer”) à contains(x, “software”) [1%, 75%] * Data Mining: Concepts and Techniques * Data Mining Functional