产品差异化案例分析（Case study of product differentiation）.docVIP

产品差异化案例分析（Case study of product differentiation） Case study of product differentiation [Edit] case 1: differentiation analysis of life insurance products [2] Life insurance product differentiation refers to the life insurance company in the product entity elements provided by, or in the condition of product process, products with other similar operation of life insurance companies to distinguish, enough to cause the particularity caused by consumer preferences, so that consumers will provide it with other life insurance companies to achieve similar service differences to occupy a favorable position in the market competition to. I. the necessity of differentiation of life insurance products in China 1., the homogenization of life insurance products in China is serious Homogenization of products has become one of the bottlenecks restricting the development of Chinas life insurance companies. Specific manifestations are: first, poor targeted insurance. At present most of the domestic life insurance companies usually adopt the mode of operation or an insurance policy to sell the country , failed to fully consider our countrys economic and social development is not balanced, objective and actual demand for large differences between regions, it is difficult to adapt and meet different levels of consumer demand in different regions, the. Two is the life insurance company adopts brings the doctrine. When we see new products appearing in the market, these new products are often the result of repackaging some of the existing products in the developed markets. This simple imitation of Chinas national conditions can easily lead to the acclimatized phenomenon of life insurance products, which is characterized by inaccurate market positioning and unreasonable pricing. The rush to market products that are not yet mature often does not produce the expected revenue for the company. Three is flashy, in the text on the renovation of the article, do not pay attention to product value c