企业竞争优势可持续发展的来源（The source of sustainable development of enterprise competitive advantage）.docVIP

企业竞争优势可持续发展的来源（The source of sustainable development of enterprise competitive advantage） The study of sustainable development of enterprise competitive advantage has become an important research direction of strategic management theory, because the central issue of enterprise strategic management is to study the creation or maintenance of enterprise competitive advantage. So, what is the competitive advantage of enterprises, sustainable development? The author believes that the competitive advantage of enterprises sustainable development refers to the overall development of an enterprise, in different market environment, when an enterprise can timely implement the corresponding strategy to create highly market value, and any other existing and potential competitors are unable to successfully implement these strategies, but also a lack of confidence with the ability of all benefits to imitate or copy the enterprises strategy, we can think of is the enterprise sustainable competitive advantage. We believe that the main aspects of enterprise sustainable competitive advantage from seven aspects: the industry environment, the enterprise owned or controlled by the strategic resources, core competence, strategic ability, entrepreneur ability, corporate culture and sustainable innovation. These source factors are described in turn. I. The industrial environment in which the enterprise is situated Enterprises are always in a particular social and economic environment, and the environment of enterprises has a significant impact on the acquisition and development of competitive advantages. First, important changes have taken place in the environment for enterprise development. This change may be a sudden social, economic and technological change, this change originally broke the balance of the market; second, any external environment of the enterprise itself does not change, but the understanding of environmental characteristics have changed the operating conditions and abili