零售渠道中的经销商销售方式变革（Changes in sales methods of distributors in retail channels）.docVIP

零售渠道中的经销商销售方式变革（Changes in sales methods of distributors in retail channels） World Business News: in recent years, marketing channels have undergone unprecedented changes. Large-scale retail terminal has gained more and more market right to speak, but manufacturers have started to adjust their channel strategy, which triggered the operating environment of distribution enterprises of turbulence, makes the traditional distributor living space more and connect the manufacturer and the retailer is small, difficult to face more and more. At present, in the three links of manufacturers, dealers and retailers, dealers are the slowest and the weakest. Dealers operating environment turbulence, making its factories and terminals squeezed under the living space is becoming smaller and smaller. Dealers should clearly understand the current situation of the operating environment, play their own strengths, and open the situation in an embarrassing situation. The role of distributors in distribution channels A dealer is a member of the marketing channel in order to exchange and improve the efficiency of the exchange. Marketing channel is a set of interdependent systems that promote the successful use and consumption of products and services. It can also be regarded as a systematic arrangement of goods from producers to consumers. This system is in the environment of nature, society, culture, economy, politics and law, and is influenced and restricted by these environments. Finally, the balance of interests distribution among channel members is finally emerged. Each channel member has the risk of being eliminated, to avoid being eliminated, we must adapt to changing environment, timely adjustment of their functions and organizational structure, resulting in changes in the entire channel system. And any distribution channel must be consistent with the characteristics of customer behavior. By the influence of product factors, the relative economic effects of alternative channel progr