香波资料（Shampoo information）.doc

香波资料（Shampoo information） Brief analysis of shampoo formula and common problems | [] [] -------------------------------------------------------------------------------- Shampoo market review This is an old topic, with the Chinese shampoo market data by professional market research company, but there is only one article as background, technical personnel need to understand the market, does not need to answer. Market demand is diverse, but for shampoo, first of all to answer a question: why wash your hair? Cleaning hair, of course, is the basic function of shampoo that will never be abandoned. So clean - what do you clean? The dirt of the hair include: scalp secretion of old sebum, sweat, excess horny debris (dandruff), dust, the use of hair, cosmetics and other parts of the residue, and so on. Chinas shampoo market is one of the earliest and fastest growing markets for personal care. Because of the early development of Chinas market, the market competition is fierce, manufacturers are facing more pressure, need to continue to introduce new products and promotions, in order to increase market competition ability. Because of the rapid development of the market, so consumers are relatively mature consumer habits, consumer demand tends to become more differentiated. As the basic shampoo shampoo, early product function is cleaning the hair and scalp, along with the shampoo formula, the requirement of the process of development and consumption increase, shampoo has gradually developed into a cosmetic nature of the hair and scalp cleansing agent, in addition to the cleaning effect, improve hair properties has become an important factor to measure the shampoo. First, in 80s, the shampoo is used to clean hair, for example, seagull, Melissa, later entered the China brought in Procter Gamble, led the overall concept of shampoo market promotion. These years, Procter Gamble, Unilever, who have Sibao in the past based brand market segments, to the evolution of the market segment