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业务经典实谈-一个老业务员的自白(Business Classics - Confessions of an old salesman)
Confessions of an old salesman
Business is learned from the market, not learned from books
I have collected a confession from an old salesman
Take it out and share it with you. I hope I can help you.
1, when the salesman and the customer chat, which topics do not need to talk too much about technology and theory of the topic, the need for todays news, weather, and so on topics. Therefore, the clerk must read more about economy, sales of books and magazines in daily, especially must read the newspaper every day, to understand the state, social news, news events, this is often the best topic, so that when we visited the customer will not be as knowledgeable, with very limited knowledge and scanty information.
2, about the salesmans four hours in the evening. A salesmans success largely depends on how he spent the four hours at night. The worst salesman will watch TV at night, or complain, go out, play, etc.. Such salesmen are hopeless. General salesman to customers, entertainment, drink chat. Such sales staff will have a single, but I personally think that it is difficult to have high success. A good salesman in the evening finishing information, analysis of customers, make plans. Such a business is a good business and should have a future. The best salesman, I think, is to keep reading for an hour after doing the job of a salesman. I think this business is very promising, and then have the opportunity to be the boss.
3, about the salesman himself. Many people think that the salesman is the best tall, handsome and smart. The clerk must articulate, eloquent, mouth to spit oil is eloquent. Salesman must be smoking, with cigarettes at any time, everyone will send. Sales staff must drink, liquor, beer, thousands of cups do not fall. Actually, I dont think its important. As far as I am concerned, I am less than 160MM tall. When I first started running business, I felt very low self-esteem, not fluent in w
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