品牌价值营销系列12从华世明看品牌传染性（The value of brand marketing series 12 look at the brand Hua Shiming from infectious）.docVIP

品牌价值营销系列12从华世明看品牌传染性（The value of brand marketing series 12 look at the brand Hua Shiming from infectious） Brand value marketing series ABCD management in 1: sales Brand value marketing series 2: brand operation brand operation Brand value marketing series 3: no value, Lenovo can go far? Brand value marketing series 4: king old man why can survive? Brand value marketing series 5: why do many enterprises become gnomes? Brand value marketing series 6: value is like the seed of enterprise marketing, innate decision acquired Brand value marketing series 7: what kind of management does enterprise survival need? Brand value marketing series 8: from the corn to see customer value Brand value marketing series 9: brand growth depends on two indicators Brand value marketing series 11: Chinese enterprises must play the sea crowd tactics The value of brand marketing series 12: look at the brand Hua Shiming from infectious Whats Hua Shiming? Hua Shiming is the anti radiation mobile phone products, referred to as antimagnetic paste. The customer value positioning of this product is very obvious, because the mobile phone has radiation, for health reasons, consumers only know that such products, the demand for it is silent. Anti magnet products in Japan and Korea sales performance is very good, in the face of China 4-5 million consumer groups of his market space is huge, a South Korean enterprises to apply this product into the Chinese, when they get to work in the best of spirits, they found that in fact China already have this kind of product, just most of them are counterfeit products, the so-called magnetic paste just is a kind of concept only, not really antimagnetic function, after people buy this kind of product, have felt cheated, most companies already have production or collapse. This situation is undoubtedly a huge challenge for the introduction of anti magnet. Faced with such market conditions, Hua Shiming faces at least the following fatal problems: 1, Hua Shiming pro