品牌战略失败之谜(四) 品牌管理组织无法支撑品牌战略实施（The puzzle of brand strategy failure (four) brand management organization can not support the implementation of brand strategy）.docVIP

品牌战略失败之谜(四) 品牌管理组织无法支撑品牌战略实施（The puzzle of brand strategy failure (four) brand management organization can not support the implementation of brand strategy） Write it in the front Recently, the author of some of the views of brand strategy and brand strategy consulting experience summary, get a large number of small and medium-sized enterprises concerned, can mail or telephone internal staff of small and medium-sized enterprises received Yuzuo brand strategy plan received / day, I carefully reply to every question from small and medium-sized enterprises in the. Aiming at some key points easily lead to failure in brand strategy, put forward their own views, for those who are preparing for the planning of brand strategy or has started planning the brand strategy of the small and medium-sized enterprise reference! The authors own experience of brand enterprise and its own brand strategy consulting, put forward the six key points of brand strategy failed, brand strategy, brand choice, import strategy consulting firms brand strategy concept, brand strategy management, brand strategy, brand strategy to constant belief soft landing. In this regard, the author will decompose the six key points one by one. Primer Environment decides strategy, strategy decides organization, this is a famous saying about enterprise strategy. This sentence emphasizes that the organization exists because of the existence of strategy, and at the same time it defines the important role of the organization in the implementation of strategy. Then, as an important component of enterprise strategy, brand strategy also needs the corresponding organizational structure to support the implementation of brand strategy. As a matter of fact, many of the enterprises we have seen have neglected the adjustment of brand organizations when planning brand strategy. In a large number of studies found that precisely because enterprises in the implementation of brand strategy, because there is no corresponding organiz