向万宝龙、哈雷学营销 — 营造圈子（To MontBlanc, Harley Marketing - build a circle）.doc

向万宝龙、哈雷学营销 — 营造圈子（To MontBlanc, Harley Marketing - build a circle） Find a sneeze man Aspect: celebrities are the best living ads for luxury goods. They're like sneezing people mentioned in the book "Purple cattle" - they are willing to deliver information about their products and are in their circle. Luxury market winner, but also good at using "brand messenger" master. At the same time, they are also good at through the operation of the market, and other forms of cultural activities and occasions of carefully selected customers, again discovering and cultivating the brand ambassador, and achieve the connotation of products in the current phase of the appeal, to achieve maximum impact on core customers and target customers. Germany's MontBlanc (Montblanc), American Halley Davidson (Harley Davidson) two, although the operation of different products have different cultural hundred years, but in the use of Angel brand with the same should be a place to learn. Enhancing brand effect with celebrity effect No matter whether you are accepted and recognized, some old luxury brands have a lot of new luxury than users, royalty and the influence of population age. For hundreds of years, MontBlanc is the ink pen by such people love and favor: Queen Elizabeth, President Kennedy, the Pope of Rome, writer Hemingway, America's most influential one of the ten young architect mott...... And the leaders of all countries in the world who signed important treaties with MontBlanc in the past 100 years. Those who are of noble social status and time influence, may have been only interested in the brand's products, but also inadvertently added the value of these brands. Nowadays, they have become the spokesmen of brand image which influence more consumers. Speaking of Halley Davidson locomotive, director of Intel (Chinese) strategy manager Xu Liang recalls his Harvard Business School in reading class, "it was a more than 50 year old professor, prior to teaching at Harvard, he is Morgan Stan