如何进行网站运营数据分析（How to analyze website operation data）.docVIP

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如何进行网站运营数据分析（How to analyze website operation data）.doc

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如何进行网站运营数据分析（How to analyze website operation data） How to analyze website operation data? In the process of website operation for website data analysis, has become each site planning and site operations personnel, necessary homework every day, the actual situation through these data can help us to accurately grasp the trends of users and web sites. In fact, according to the different types of websites, the indicators used in the analysis are different, and there are many different indicators to measure. But how to measure the data index of website operation, what is the key index of website operation, it is each new person to feel puzzled. As a matter of fact, website analysis indexes include content index and commercial index. Content index refers to the index of visitors activity. Business index is the index to measure visitors activity into commercial profit. In order to obtain these data, we can use 51, GOOGLE analysis tools to get some information, but in order to get some key data more accurate website operation, in site planning and site planning stage, this part will need to be fully taken into account, some parameters of the site settings, so you can reduce duplication of development work site. Content index of website operation data analysis The site conversion rate is Take Rates (Conversions Rates) Calculation formula: the site conversion rate = the amount of access / total access to the corresponding action Target significance: measure the attraction of web content to visitors and the effect of website publicity Usage: when you are in the local index test news subscription, different download links or registered members, the name of the advertisement, you can use different link subscriptions, placement, paid search links, paid advertising (PPC) and so on, look at the way that is able to keep the conversion rate is on the rise? How to enhance the relevance of visitors and web content? If this value rises, the correlation increases, whereas vice versa. Ra