浅谈外贸和制造业的接触点营销（Talk about foreign trade and manufacturing contact point marketing）.docVIP

浅谈外贸和制造业的接触点营销（Talk about foreign trade and manufacturing contact point marketing） When I recently talked to some foreign trade and manufacturing friends, I found that everyone was eager to learn some effective marketing tools for their industry. After communicating with them about the contact point marketing tool, everyone is interested and I hope I can write it out. I, too, agreed to it. Contact point marketing actually applies a wide range, far more than foreign trade and manufacturing. As long as we have the basic principles, we believe that we can apply the contact point marketing to more fields. What is contact marketing Touch point management, which means capturing critical moments in contact with customers. It was proposed by the famous entrepreneur, jan carlson. By means of contact point management, these critical moments of contact with customers become a time of customer satisfaction. Contact point marketing is an extension of contact point management. Through these critical moments of contact with customers, they actively carry out marketing activities and promote sales through rapid promotion of customer satisfaction. Management of contact points in brand management is nothing new, but it is rarely involved in foreign trade and manufacturing, which is dominated by corporate clients. The critical moment here refers to a situation where a customer has the opportunity to face a product or brand message. Contact points are the source of product or brand information. It may be a moment when a client browses the companys website, or it may be a moment when we communicate directly to our customers. Give an example. A company decided to order a batch of computers. The procurement department should first collect information from some suppliers. The information may come from alibaba, yellow pages, industry news magazines or friends. The medium that obtains this information is the first contact point. The purchasing department may then log on to the suppliers webs