酒店前期策划（Pre-hotel planning）.docVIP

酒店前期策划（Pre-hotel planning） Seafood hotel opening planning scheme The 2009-10-05 as 1. Activity form (1) pre-opening advertising In order to inform the general public about the opening of the big natural new store, the opportunity to disseminate the food culture of the great natural seafood, and the opening of a new store to lay a good foundation. 1. Zhanjiang evening news Content: a, information about the opening of big natural new store. B. Information about the event of the opening day. C. Cultural information about big natural enterprises. Function: to release the festive congratulations advertisement, create the atmosphere of the opening ceremony, and play a leading role in the passenger flow and public concern during the opening period. Release specifications: 1/6 edition Date of issue: Tuesday, 28 December 2004, Wednesday, 29 December 2004 Release media: zhanjiang evening news 2. Exquisite picture album (50,000 copies) and opening souvenir Contents: a, new store layout features, b, dishes recommendation c, service promotion (hotel counters, rooms, etc.) Function: design unified VI for brand communication by means of opening time. Opening must be large, natural VIP customer will definitely is the source of the companys main business, the customer must be protected, in the form of a club or to lock in this part of customers in the form of VIP card, will be big natural continuous traffic provide the basis. So, must want to have a whole set of publicity scheme, system to enterprise culture transmission, exquisite album selected in this respect, however, best issued during opening, atmosphere is just right, not artificial. Distribution method: a, in the opening ceremony gift bag, each guest; B. In the hotel counter and in the private room. 3. Outdoor advertising in the city Content: a, information about the opening of big natural new store. B. Information about the event of the opening day. C. Cultural information about big natural enterprises. The role: using life