点对点的营销（Point-to-point marketing）.doc

点对点的营销（Point-to-point marketing） Click on the default category of the dot marketing to read 153 comments 0: big and small subscriptions The rise in the price of raw materials, the increased cost of advertising, brand competition is fierce, convergence of marketing, profit margins shrink, furniture enterprises walked every step is hard, but live goes on, the competition is inevitable, still in the warriors of the devastation, the enterprise how to grow their own strength, how to keep your place, how to fight, not only need a spirit of a nation of the world, have more need of four two dial one thousand jins of great wisdom. The era of mass marketing has passed 1. The bitterness of the advertising campaign In the past year, such as the furniture such as dynasty, jian wei and sibutramine enterprise reputation by on CCTV, the whole furniture industry on a large scale, platform, large investment and advertising campaign in full swing, between each brand in the deadly spell is intensified. A lot of house float subsequently boss is carrying money into the TV, and even some enterprises debt bidders for CCTV, industry insiders revealed that, in fact, the move is to do more to give struggling to support national distributor. Traditional advertising has been difficult to impress consumers In the attention economy today, as the publics ability to accept, analysis and dissemination of information greatly strengthened, todays customers are on the point to point on the brand of perceived quality, because they have been unable to convince yourself to trust those who like the so-called claims the melon epic, the grandeur of the advertisement. 3. Sales of traditional stores are like repeated thin ice Customers in the store is very difficult to quickly find the commodity which meets the needs of their real satisfaction, the shop, so many brand, I dont know how long to go, to find the accord with the furniture I need? Similar customers this kind of complaint, believe a lot of furniture