浙企突围要从微笑曲线的右端突破（Zhe enterprise breakout to break through the right end of the smile curve）.docVIP

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浙企突围要从微笑曲线的右端突破（Zhe enterprise breakout to break through the right end of the smile curve）.doc

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浙企突围要从微笑曲线的右端突破（Zhe enterprise breakout to break through the right end of the smile curve） There is a famous smile curve in industry economics, its meaning is: in the industrial chain of the world today, the added value of the research, development, production and marketing of high at both ends and low middle pattern in curve, namely research and development and marketing links high added value, low value-added manufacturing and machining, general is V shape, much like people laugh when the shape of the mouth, so commonly known as smiling curve. Smile curve to get a large amount of international trade data: in the global industrial chain, the high-end link of profits accounted for 90% of the entire product profit - 95%, and the low end of the link only 5% - 10%. At present, some processing trade enterprises in our country earn even 1% to 2% of profits. At one end of the curve are rd, design, and sales, distribution, and processing. In general, industrial profit margins are between 20 and 25 per cent at both ends, while those in the middle processing industry have a profit margin of only 5 per cent. Profit margins are so low, why should most companies in China still produce for foreign companies? Before the subprime crisis in America, they had a good time. Although many scholars and governments are calling on entrepreneurs not to bury their heads in production, they should look up and innovate at both ends of the industrial chain in good times. We will make breakthroughs in research and development innovation, and the state will give many preferential policies and supportive policies for the independent innovation of enterprises. Either in the marketing channel breakthrough, its a pity that our country to breakthrough the marketing channel in the propaganda is not enough, supporting measures are not enough, and the right understanding of the smile curve somewhat biased, many scholars to understand in the right hand side is a service and brand, also some understanding