接触点未来的行销机会（Contact points future marketing opportunities）.docVIP

接触点未来的行销机会（Contact points future marketing opportunities） When I was in Boston at the end of last year, the news was that there was a snowstorm coming. Generally speaking, most people will drop the job at hand and go shopping in big stores. Even if they cant go out, they have enough food to spend the whole winter. Usually I dont do such a thing, but this year I decided to follow the footsteps of all, to the mall to buy something for two handcart, and then go to a look before the checkout counter of science and technology. I put all my things on the counter and said hello to the clerk, but I didnt get any response from each other. By the time I checked out, I brushed my CARDS with a small machine and finally heard the machine say hello to me and recommend something I would never buy in my life. Actually I was constantly trying to talk to the clerk, I talk about the weather, when it comes to snow, but the other party or to do at work, without any response until I pay the money, I looked at the clerk said, listen, I know you dont want to say hello , it seems that you dont want to say goodbye, but is it possible you will say, thank you? The shop assistant looked at me excitedly and said, we dont need to say thank you. thank you will be on the receipt. In retrospect, I feel very curious, the small machine, high resolution touch screen and a magnetic card reader, recognize my name and thank my patronage, recommend some goods is reasonable. At the same time, the young saleswoman behind the counter also excelled in her logistics and quietly scanned the items I had purchased with a scanner. But I found out later that she did what the machine was supposed to do, and that machine did what she was supposed to do, which was the perfect division of labor between man and machine, but the order was completely wrong. Whatever the story, I encourage you, when we look at the development of services, we have to see what technology should play in it. Connect with the consumer The relati