微博营销利用线上线下组合增进协同效应（Weibo marketing using the online and offline combination to enhance synergies）.docVIP

微博营销利用线上线下组合增进协同效应（Weibo marketing using the online and offline combination to enhance synergies） Round table Liu Jiacong Senior manager of pg China external relations department Li Shuaifu General manager of hanghui Ye Wei Director of information consulting project Weighing the success of weibo, what is the key? In addition to technical indicators such as number of fans, it is more closely related to whether weibo has formed a group relationship with other social moralized TV stations. Whether microblog marketing is integrated with other marketing methods to integrate efficient delivery way. In recent days, sun yat-sen university lingnan (university) school MBA marketing club invited well-known companies, entrepreneurial companies and marketing services professionals, such as weibo social form, execute the marketing research to discuss and share. The official weibo win: first, locate the interaction SMW: ariel is pgs very meticulous cleaning brand in the end a into marketing, but in the short term to obtain high quality fans, moreover has the certain marketing influence, this is through the microblogging to achieve efficient brand pr? Mr. Lu: the company has a lot of pressure to save lives, but different companies face different thresholds in different stages. For example, in the start-up stage, visibility is the threshold that needs to be crossed. There is already a little brand name, but consumers do not have the purchasing power, facing the extra threshold. For ariel, popularity than but procter gambles other cleaning brand, so we just set out to run in weibo, the purpose is to make public profile, the microblogging as a platform for consumers. At the moment of the opening of weibo, the company hired a new spokesman, xiao S. In order to let ariel weibo more MaoJian personality, we refer to the small S monsters ghost spirit, parody, such as personality, with small S as the source of initiatives to ariel, elder sister who, on weibo with ariel, the desired user int