产品评估（Product evaluation）.doc

产品评估（Product evaluation） A study found that the listing of new products, the vast majority of new product promotion is failure, can survive only accounted for 5% of new products, this means that the listing of new products 95% in different periods of promoting died, so, enterprises should be listed on the new products before to do a good job which can improve the probability of successful listing? Product evaluation. Many new products have been aborted when they went public, and they often have a lot to do with the inherent flaws in the product itself. Because product localization is inaccurate, or the function is insufficient, therefore, after listing, often cant let the channel and consumer accept, finally have a tepid, even dying fate. The right thing to do is to evaluate your product at all times. Include the following aspects: 1. Whether the product can meet the demand of the market, or whether it is the suspicion of the closed-door vehicle. 2. The positioning of the product is reasonable. What is its strategic mission? Image products, profit products, or scale apportionment cost products. What role does it play in the corporate product group? 3. The resource matching degree of products. Is the new product promotion, the resource allocation is in place? Does the channel match? Is the promotion fee and promotion fee sufficient or follow? After a reasonable assessment and inspection of the above mentioned points, the new product will be ready to go public with the basis and corresponding preparation, which will enable the enterprise to become angry and make the new product fire. Xianyang branch, for example, Venus beer group in 2 years ago launched a wild thorn pear fruit beer, the product between beer and drinks, can satisfy more consumers, the original is not suitable to the old man drank beer, children, women, drivers, students and other groups are also included in the scope of product consumption. In terms of channels, in addition to promoting in rural circul