零售实战精要 第六章 商品陈列(二)（The sixth chapter of retail real commodity exhibition (two)）.doc

零售实战精要 第六章 商品陈列(二)（The sixth chapter of retail real commodity exhibition (two)） The sixth chapter of retail real commodity display (two).Txt Only in this way can customers feel a great deal of charm. 3, clever use of POP publicity In order to let the customer know the cheap price, it should be possible to post large POP, and POP in the above clearly marked pricing and selling price of the goods, as far as possible the use of explosive shaped circle the price. Also specify the rate of reduction, if the amount is limited to the price, then the specific amount specified. Good display skills allow customers to feel cheap, genuine, and large. Whether its for customers who come to the store to see the brochure, or for customers who are attracted to the merchandise displayed from the front of the door through the front of the window, please convey the charm of the special offer to every customer. Retail insights Cheap and fine is every customer in shopping when the pursuit of, if seize the customers psychology, and then for customers to create a very cheap feeling, then your income will not be less. Merchandising skills that attract you Display skills are an important factor when customers come into your store and your product attracts customers. Distribution is an important way to increase the visibility of retail stores among customers and to attract customers to your products. In determining the role of the flyer, the number of customers coming to the store is, of course, an important indication, but how many customers buy the goods from the store is the embodiment of the publicity. It takes a considerable amount of money to make and distribute leaflets. A flyer that costs so much to make and distribute must not be wasted; it should be made a proper contribution to the store. And yes, the brochure can be said to be a store thumbnail. Customers see the flyer, imagine the stores look like, but if customers find the actual back light, and publicity in the not the same, it