“东方树叶”的营销组合策略研究.docVIP

摘 要 基于软饮料竞争加强、产品同质化严重、产品缺乏创新等因素中老年有望成为饮料市场的新宠ABSTRACT Because of the increased competition, serious homogeneity products, lack of product innovation and other factors among the soft drinks business, the beverage industry for the young consumer groups has increasingly been a saturated market. Product competition has increasingly changed to channel competition, the concept of “channel is everything” begins to get widely market authentication. Along with the rapid development of social economy and the improvement of peoples consumption level in our country, the conscience of targeting consum