回归型企业的国门进入路径（The door to entry of returning enterprises）.docVIP

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回归型企业的国门进入路径（The door to entry of returning enterprises）.doc

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回归型企业的国门进入路径（The door to entry of returning enterprises） In the early 1990 s, rapid economic growth of China be developed countries manufacturing industry the natural elysian fields of strategic transformation, a large number of multinational companies in Chinas strategic layout has given rise to a large number of manufacturing enterprises in China, they become multinational company manufacturing industry chain upstream and downstream of the cluster members, or follow the multinational corporations of Chinas strategic layout, brand abroad sales products through a third party. The export-oriented production profit model of Chinese enterprises was born. But at the beginning of the 21st century, export-oriented enterprises began to return to the country in the first round of clothing, shoemaking and household appliances. The reason for the return is that export-oriented enterprises have reduced their profits in the international market. With the strength accumulation of export-oriented enterprises, enterprises have capital to operate the domestic market. The second round began in the second half of 2008, when a financial crisis triggered by the us subprime crisis spread around the world. Because of the relatively independent financial system in China, the financial storm not fatal impact on Chinas economy, but Chinas market potential is tremendous, in theory as the foundation of enterprise return home. When a batch of exporters returned to China, they found that everything in the home was new and unfamiliar: unfamiliar brand marketing concepts, unfamiliar customers, strange consumers... It is difficult to go abroad, but go abroad. What is the return path of a regression enterprise? Resolutely return to domestic market strategy Export-oriented enterprises return to the domestic market, and company policy makers must have a firm return to the domestic market strategy. They must have a strategic preparation for three years to five years, or even five to eight years. Zheji