鄂州龙人上市推广策划案（Ezhou dragon listing promotion planning case）.doc

鄂州龙人上市推广策划案（Ezhou dragon listing promotion planning case） In view of the new product promotion to customers for male and female physiological diseases, treatment, health characteristics supplement, according to the text information and market research, made the following market plan: market analysis Preface Female products with blood, tiaojingyangyan mainly many products, most products are in effect on the prescription of traditional Chinese medicine, mutual cross market, this therapy product is also very small, single treatment methods, the treatment cycle is relatively long. Most of the emphasis on health care products for men to invigorate the kidney, according to the National Health Organization statistics, men have impaired health signals or fact of more than 80%, the incidence of male to male problem rising, as social engineering. Existing problems: two types of products in the market segment is difficult, and the dissemination of the core product is difficult to determine, and then to the consumer recognition and the choice of products is difficult, this point with the characteristics of male drug. Number Female: there are many kinds of products on the market to 60-70 Tiaojing nourishing class, there are more than 20 to menstruation mainly, mainly about 30-40 kinds of nourishing blood to; Male products: the market in the treatment of male sexual dysfunction is up to more than 60 kinds, with health care products. Nature Female drug market: all types of products are tiaojingyangyan products to health care as a benchmark, in the nature of many health care products are mainly for conditioning the. According to the characteristics of this product should be located in nature: one is the treatment of dysmenorrhea based drugs, two health care products with internal and external conditioning, invigorating qi and nourishing blood. Male: drugs with warming and rapid treatment of two kinds, the former appears mostly in health care products, the latter appeared in drugs.