论新时期媒介生态现状及优化（On the present situation and optimization of media ecology in the new era）.doc

论新时期媒介生态现状及优化（On the present situation and optimization of media ecology in the new era） On the present situation and optimization of media ecology in the new era Abstract: the media industry in China has developed rapidly since the reform and opening to the outside world, and the media ecology accompanying it has been changing constantly. This article from the media ecology, ecology, ecological niche concept, explore the new era of media ecology actuality in China, the imbalance of reason, impact and optimization approach for our country to contemporary news media dissemination of information and media operations in order to provide theoretical guidance for the ecological level. [Key words] new period; media ecology; niche; optimization strategy [foundation item] this paper under the auspices of the Jiangxi Academy of Social Sciences 12th Five-Year (2011) the study of media in new period based on the sustainable development of ecological planning project (project number: 11TW23) initial results Since the reform and opening to the outside world, China has been developing rapidly for more than 30 years, and the media ecology in China has been changing constantly. Now, from the present situation of media ecology in our country, there is imbalance and deterioration of media ecology, which is an indisputable fact. This paper starts from the concept to clarify the connotation of media ecology, and the development of media ecology in the new period of China is divided into four stages to analyze the ecological status quo of Chinas media, analyzes the reasons of the new period and the impact of media ecological imbalance, the study on the problems of media ecological imbalance in the way of adjustment, in order to guide Chinas contemporary media practice. First, the meaning of media ecology Media ecology is a relatively balanced structure in a certain social environment in which each component of the media, media, media and its external environment are mutually benign. [1]