报刊经营新思路--便利店经营模式分析（New thinking of newspaper management -- Analysis of convenience store management mode）.doc

报刊经营新思路--便利店经营模式分析（New thinking of newspaper management -- Analysis of convenience store management mode） Beijing is the countrys largest political economic and cultural center, huge advertising market and influence, make the press all of its strategic position. Here I own in Beijing newspaper business development of new channels to express their views, in order to help some friends, please prawns and talk about their own views. I. background Terminal 1. Beijing newspapers and retail market firmly in the hands of the post office, and then suppress other distributors. Franchise Post Office has been brewing in September to recover 400 kiosks, company set up their own business, only to sell the post office to send the newspapers. Although the plan ran aground, but other distribution companies to open up channels other than newsstand is particularly necessary and urgently, to diversify business risk. 2. with the development of society, the newsstand has been unable to meet the needs of the people. About nine million people in Beijing city only more than 1750 kiosks, single function, Business Hours short. Consumers need more convenient and more services to meet the needs of industry. Beijing is booming, convenience stores throughout the high streets and back lanes will become the newsstand outside the most important sales channels. Each community to reach deep convenience stores will also become life service newspapers, for classified advertising positions. Two. Basic information 1. definitions The convenience store is a position in the community, the business area of 40--200 square meters, Business Hours 16---24 hours, the retail types of goods in the 1500--2500 and provide a variety of convenient services. In accordance with the law of the development of convenience stores, in a country or area per capita income reached $2000, people on the food requirements on the quality of the transfer by to convenience; convenience stores reached $3000, entered a rapid development