广告与城市（Advertising and the city）.doc

广告与城市（Advertising and the city） Nowadays, the outdoor advertising spread around the city, different forms, colorful, has become an indispensable part of peoples life. Outdoor advertising is the organic elements of modern city image, is the physical manifestation of one of the city culture, city expansion, the color in the city space reorganization, the cultural connotation of the city improvement, has a special significance in shaping the image of the city. Keywords: outdoor advertising media shaping the city image and cultural connotation City design is related to time The art, the outdoor advertising spread throughout the city, in a variety of forms, advanced scientific and technological means of dissemination of information, outdoor advertising as one of the organic elements of modern city image, is the physical manifestation of city culture, has a special significance in shaping the image of the city. First, the outdoor advertising development and thinking of cross media integration Outdoor advertising is independent or attached to buildings and public facilities, outdoor advertising and signs by city media business, public welfare, social, public relations, image and other information, is a common form of advertising, but also embodies the important factors of city image and landscape. In the era of digital information technology, the new strong audience demands and the rapid development of the birth of a large number of new media, such as the LED LCD screen, can introduce interactive interactive factors, play diverse forms of communication from a single video, FLASH animation, and other forms of static Shuabing aided enhanced video viewability. To provide more space for the development of outdoor advertising in the digital era. The use of new technology has changed the traditional outdoor advertising design relative to a single product form. Video, audio, Bluetooth, 3D dynamic creative means and technology are more and more abundant, changing the outdoor adver