惠爱医院营销模式民营医院之典范（Model of hospital huiai marketing mode of private hospitals）.docVIP

惠爱医院营销模式民营医院之典范（Model of hospital huiai marketing mode of private hospitals） Model of hospital huiai marketing mode of private hospitals In todays era of rapid development, the medical market competition is fierce, have an absolute advantage in the good reputation of the public hospitals at the same time, there is also fierce competition between the number of private hospitals, especially the reproductive, andrology, gynecology, skin and liver disease treatment department is smoke four. There is no denying the fact that public hospitals have their own advantages, it is easy to get the trust of the people, and private hospitals by multiple factors affecting the competitiveness, mainly concentrated in the consumer trust, the private hospitals technical strength is weak, the lack of senior personnel, marketing costs remain high, the core competitiveness is weak, negative media the reports and so on, will form a fatal blow to the private hospital. Insufficient hospitals plus media and other social media demonized, makes in competition with the public hospital is difficult, in order to compete for market, slightly stronger strength of the hospital will be through a large number of advertisements to influence peoples choices, no doubt, the media played a key role, but the attendant is the marketing cost a lot of the hospital margins, thus affecting the re investment of hospital equipment and technology, which restricted the development of the hospital; on the other hand a lot of exaggeration, interference of advertising makes the public gradually began to question the development model of private hospitals, and eliminate the desire and the demand of the public choice. It is not a private hospital means no market? Of course not! The successful operation of the private hospital sector makes you see good prospects and development of space. Promotion mode: huiai hospital huiai hospital brand building Many private hospitals want to get a good development, cannot do without goo