北京某知青休闲文化园策划及规划方案（Planning and planning scheme of an educated youth leisure cultural park in Beijing）.docVIP

北京某知青休闲文化园策划及规划方案（Planning and planning scheme of an educated youth leisure cultural park in Beijing） Rui Yang planning: Beijing educated youth leisure culture park planning and planning I. General Situation of the project Note: this project is a propositional planning, and has some limitations for landscape planning and layout. The project is based on the educated youth as the main body, and is a recreational center with many functions, such as entertainment, leisure and vacation. The operation of the project plan is based on the Pan culture + Leisure Culture in the pan theme framework. On the basis of our previous planning cases and other domestic theme parks, theme recreation centers and resort planning, the planning concept and general assumption of this project are summarized as follows. The purpose of this case is to discuss and analyze the planning trend of this project and the tentative plan of environmental planning. Specifically, the need to consider is: how will the youth culture and entertainment function integration; how to carry out the overall control in the cultural positioning, brand positioning, concept orientation, environment, function setting, follow-up marketing and other aspects; how to achieve the specific population for social cognitive and emotional identity of the project and the subsequent marketing so as to drive the park the. Two. Overview of the overall concept The strategy of cultural positioning general theme park is the highlight, to highlight the performance of the single subject, while other functions within the park is attached to this topic. However, studies of the planning and publicity focus of such thematic parks will find that both thematic and secondary themes are generally more relevant, such as entertainment and recreation, leisure and tourism. For this project, the two conceptual themes do not have much relevance. Therefore, I think: whether in cultural orientation or in landscape design, pay attention to the integration